How the Right Commercial Signage Can Boost Your Foot Traffic by 60%
For every physical business, foot traffic is one of the keys to success. Regardless of whether you’re a retailer, restaurant, showroom, clinic, or services business, foot traffic into your facility is the most critical step to monetization. Digital marketing is a major factor in the marketing of your business; however, having visibility on-site is equally critical. This is where digital commercial signage comes into play as an excellent marketing tool, teamed up with automateB it becomes an even more powerful tool.
Commercial Signage can be defined as more than just a sign on a post or a piece of paper or cardboard on a wall. It serves multiple functions: it provides your first impression; it represents your brand; and it acts as a ‘silent’ salesperson for you (working around the clock). When a Commercial Signage solution has been created properly, it provides an avenue for people to enter the business (up to 60% of all new customers). Due to the overwhelming number of options available to consumers, in today’s marketplace signage is the only way to give them a reason to come into your store.
The power of digital signage has been impacted by the utilization of digital displays and the ability for a consumer to interact with a digital display. Let us take a look at how digital signage, especially modern technology-driven digital solutions, will increase the number of people who walk through your front door – exponentially – and make your business unique in your marketplace.
Also Read: Top Benefits of Outdoor Digital Advertising for Modern Brands
Below are the key ways businesses are seeing massive improvements in footfall through smart signage decisions.
1. Standout Visibility That Captures Attention
Pedestrians and vehicles pass by your storefront constantly. The challenge is making your business stand out instantly. Well-designed Commercial Signage can:
With automateB business can take digital advertising further by using animations, videos, and dynamic content that people cannot ignore. Bright LED signage, digital boards, and projection displays add movement and light, naturally attracting eyes and increasing chances of engagement.
2. Communicating Offers and Updates Instantly
Promotion and seasonal offers are favourite pastimes of people. If you’re not clearly displaying your best promotional offers, you will most likely be missing some of your potential customers (walk-ins). Traditional signage has to be printed out and replaced whenever new content is available, which costs both time and money. However, with digital signage solutions, businesses can:
Dynamic messaging like this can attract impulse shoppers who may not have intended to visit your store until they saw your great promotional offer.
Also Read: Why Partnering with a Digital Signage Solution Provider Saves Time & Money?
3. Creating a Modern and Professional First Impression
Your signage directly reflects your brand quality. Outdated or poorly designed signs communicate:
On the other hand, modern digital displays give your store a premium appearance. They suggest that your business is technologically advanced, attentive to detail, and committed to offering better experiences. This perception alone can significantly boost foot traffic.
Also Read: The Rise of Advertising Digital Signage
4. Enhancing Night-Time and Low-Light Visibility
If your signage is not readable during evenings or cloudy days, you’re losing visibility, and potential customers.
Illuminated Commercial Signage ensures:
With automateB outdoor digital advertising is especially effective for night-time visibility, turning your storefront into an eye-catching display that consistently attracts walk-ins.
5. Delivering Personalized and Targeted Content
Smart digital signage doesn’t just show static messages. automateB enables personalisation based on:
For example:
This intelligent targeting increases the relevance of your signage and boosts the chances of bringing more people inside.
Also Read: Top 5 Benefits of Digital Signage
6. Supporting Wayfinding and Store Navigation
Customers who visit large retailers, shopping centers, medical facilities, and other businesses use signs to get around the premises. The presence of good navigation signage helps potential patrons locate:
The effectiveness of good signage lessens confusion while creating customer trust.
Digital Signage Wayfinding Solutions provide:
Businesses that enable customers to efficiently navigate to their location increase the chances that the customer will come inside and browse the products offered.
7. Strengthening Brand Consistency Across Locations
For multi-location brands, consistent branding is crucial. Outdated or mismatched signage creates:
A unified signage strategy backed by a centralized digital signage solution like automateB ensures that every branch showcases the same branding, colors, logos, messaging, and visual style. This reinforces familiarity and drives more repeat visits.
Also Read: How to Turn Any Screen into a Digital Display
8. The ROI of Effective Commercial Signage
While many companies are unsure of how much money they will make from their investment in improved signage, there is ample research available demonstrating the positive effects of signage on numerous factors including:
• Customer In-Store Visit Percentages
In fact, modern commercial signage can sometimes create enough additional foot traffic as well as increased purchase impulsivity to pay for itself within a matter of weeks. As such, many businesses have moved towards implementing modern digital signage and outdoor digital advertising solutions.
Conclusion
When you put a Commercial Signage on your building, you are not just adding another layer of decoration to your storefront; you are using Commercial Signage as a marketing strategy. With a modern digital signage solution like automateB business owner can increase the amount of foot traffic coming into their stores by 60%. Commercial Signage provides a way for consumers to discover and find their way into your business. Any brand that wants to survive in the ever-growing competitive market, investing in modern digital signage is no longer a matter of choice but an absolute requirement.
Also Read: Top 5 Benefits of Using Digital Displays in Commercial Spaces
FAQ’s
1. What is Commercial Signage and why is it important for my business?
Commercial signage encompasses either standard (non-electronic) or digital signage that is used to create awareness about, present a message to, enhance the visibility of brands, and to entice people to shop in your establishment. The effective utilization of clear and effective signs will result in a greater awareness of your business, improved customer service, and an increase in foot traffic to your establishment.
2. Can digital signage actually help increase foot traffic for physical stores?
Yes. Digital signage captures attention more effectively than static signs by using motion graphics, videos, and dynamic content. With a strong digital signage solution, businesses can display real-time offers, highlight new arrivals, and promote location-specific messages. This creates curiosity and draws more people inside, resulting in higher walk-in rates and better conversion potential.
3. What types of businesses benefit the most from Commercial Signage?
Commercial Signage benefits almost every industry, including retail stores, restaurants, gyms, salons, clinics, corporate spaces, entertainment venues, and educational campuses. From outdoor digital advertising for storefronts to indoor digital displays for promotions or guidance, any business that wants to increase visibility or improve communication can benefit significantly.
4. How does digital signage differ from traditional signage?
Static signs provide only what is printed; digital signs allow for more flexibility with designs and the content displayed on them. Digital signage also allows businesses to create and change the appearance of their signage at any time (real-time) as well as provide ongoing scheduling of promotions, targeted marketing campaigns, and a wide variety of multimedia. Due to the enhanced capabilities of digital signage vs. static signage, digital signage provides the ability to create and build a greater impact, and therefore greater ability to attract customers.
5. Is digital signage difficult to manage or update for daily promotions?
No. A modern digital signage system has an easy-to-use dashboard and a single interface for managing all contents across all locations, so content updates and schedule changes can be done in less than five minutes from any device. Companies that lack technical personnel will not find it difficult to maintain digital displays quickly, accurately, and consistently for their daily promotions.