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Commercial Digital Signage: Key Do’s and Don’ts for a Successful Setup

Digital signage can completely change how commercial buildings communicate with visitors, tenants, and staff–if done right. Whether you are upgrading from static displays or starting anew, these do’s and don’ts below will help you to a smart, effective, and future-proof installation.

Also read – The Growing Need for Digital Signage Software

DO’s For Commercial Digital Signage:

1. Scout out the Right Place

Commercial Digital Signage- Scout out the Right Place

Place your signage in the most effective places: lobbies, elevator banks, hallways, or waiting areas; whether it is a large volume of activity and a lot of people passing and/or stopping to read. Activities like waiting and walking provide your signage with more attention.

Also read – Top 5 Benefits of Using Digital Displays in Commercial Spaces

2. Do Use Commercial-Quality Displays

Commercial Digital Signage- Use Commercial Quality Display

Consumer TVs aren’t strong enough. Use professional-grade displays that are qualified for 24/7 operation, heat, and brightness efficiency.

3. Consider Integration with Building Systems

Commercial Digital Signage Consider Integration with Building Systems

For smart commercial buildings, if your signage can integrate with building automation systems – HVAC, security, visitor management, or fire alerts – there might be opportunities to deliver real-time dynamic content.

4. Content Management

Use cloud-based Digital Signage CMS platforms whenever possible. They provide centralized command, management, scheduling, and remote updates, which are essential for scalability.

Also read – Why Signage for Hotels is Key for Modern Hospitality Experiences

5. Ensure Accessibility Compliance

Make sure your content is readable by all. Use large fonts, high contrast visuals and consider including audio cues or subtitles for ADA compliance.

DON’Ts For Commercial Digital Signage:

1. Don’t Over-Saturate the Screen

Commercial Digital Signage- Don't Over Saturate the Screen

Over-saturation of text or animation creates clutter. All messages should be concise, properly written for readability, and focused on one primary objective at a time.

Also read – Why Digital Display Software is a Must-Have for Every Industry in 2025

2. Don’t Ignore Power and Network Needs

Plan your wiring and internet connections in advance. Blackouts or timeouts occur more frequently in spaces due to weak Wi-Fi or a lack of access to power.

3. Don’t Neglect Performance Monitoring

Commercial Digital Signage- Don't Forget Performance Monitoring

Use analytics to understand the display’s uptime, the engagement and performance of the content and even audience data. Ignoring these analytics can cause missed improvement opportunities.

Also read – Inspiring Gymnasium Signage Ideas That Keep Members Coming Back

4. Don’t Use it Just for Advertising

Commercial Digital Signage- Dont use it for just advertising

Digital signage is not just for advertising. Think of the opportunities for way finding, real-time updates, instructions in emergencies, and building-wide announcements.

5. Don’t Forget about Professional Installation

Commercial Digital Signage- Don't Forget professional installation

DIY installations save costs, but secure installations save costs and potentially catastrophic impacts on the display life or safety. Enlist the help of a Certified Installer who can properly mount, cable, and align the display.

Also read – How to Choose the Right Signage Company for Your Business Needs

Conclusion

Digital signage, if installed and maintained properly, represents an intelligent communication hub that can help direct visitors, inform tenants, or display live data about a facility. automateB can deliver smart signage and everything from planning to automation connected to a building’s technology.