Top 7 Smart Retail Signage Systems for a Seamless Shopping Experience
In today’s highly competitive retail environment, customer experience is key. Many shoppers not only want excellent products, but also seamless, interactive, and customized experiences inside the stores. Smart retail signage systems are revolutionizing how businesses connect and communicate with their customers—ultimately, whether doing it through a dynamic display, interactive kiosk, or shelf-edge screen.
Also Read – How Digital Signage Enhances Customer Experience in Malls and Retail Spaces
Here are seven of the best smart retail signage systems that support retailers in creating seamless shopping experiences:
1. Automateb
AutomateB is a key competitor in the smart signage sector with its scalable cloud support platform built for small scale to large scale businesses. Whether it’s kiosks, menu boards, video ads on walls or interactive posters, with automateB you can control every screen from anywhere. All this without sacrificing on quality. The automateB cloud CMS is dynamic and flexible enough to support offline playlist and also enables custom overlays and designs. Retailers and enterprises can implement and execute on the fly promotions at the store level or enterprise level. Transform your screens into powerful digital storytellers with automateB.
Also Read – Indoor vs. Outdoor Signage for Retail Stores: What to Choose & Why
2. Samsung SMART Signage
Samsung’s SMART Signage solutions from its OMN and OMR series have all the benefits that come with high-brightness displays, slim designs, and quality embedded software including MagicINFO that have the added bonuses of being very well suited for use in storefronts and highly trafficked spaces, where visibility and impact are crucial and therefore maximized.
3. Navori
Navori offers a robust content management system (CMS) and functionalities such as real-time content changes, influenced by customer demographics, weather, or time of day. With its analytics and audience measurement capabilities, Navori is certainly a nice option for tech-savvy and data-driven retailers.
Also Read – 500+ Ways Digital Signage is Replacing Human Interaction
4. Pickcel
Pickcel scalable digital signage platform is a great solution for retail chains. Whether you need to display information in a window setting or create an interactive experience using kiosks, it provides users with a content syndication platform to manage information, follow brand guidelines, and manage multiple locations (outlets/stores). Its user-friendly interface allows any team member to easily update promotions quickly and seamlessly.
5. ScreenCloud
ScreenCloud is often the solution of choice for retailers who want ease of use without sacrificing quality. It offers already-made templates, simple scheduling, and important integrations with business tool providers. Retailers in the middle segment of the market are especially appreciative of how fast they can publish and manage their content across screens.
Also Read – How to Choose the Right Digital Signage Solution for Your Brand
6. Vivisign
Vivisign focuses on digital signage at the shelf edge to create engaging digital interactions instead of traditional price labels. Vivisign uses Android-based players with sleek hardware that enables retails to push promotions directly where consumers make buying decisions—the shelf.
7. Melford Technologies
Melford has a comprehensive hardware portfolio which includes kiosks, video walls, menu boards, and interactive posters. Melford’s systems are designed for long-lasting durability in high footfall environments, like large department and shopping malls.
Also Read – Choosing the Right Software for Outdoor Digital Signage Displays
Conclusion
Smart signage has shifted away from a focus on digital signage and its implications for marketing towards an experience involving interactive, data-driven, and personalized customer journeys. automateB is utilizing AI and automation to create new experiences. For retailers, the most important thing is to choose a system that scales, is interactive, and is easy to use. When executed properly, smart signage can do more than inform a shopper; it can inspire them.
FAQ
Q1. What is smart retail signage?
Ans: Smart retail signage is a digital display system driven by software and smart technology to show dynamic, personalized, real-time content to customers in retail stores. The content is designed to enhance the customer shopping experience, shopping engagement, and to promotion retail offers in the retail environment.
Q2. What are the advantages of smart signage in a retail environment?
Ans: The major advantages are customer engagement, personalization of shopping experiences, changing promotions, less printing, increased brand awareness, and insight of customer behaviour based on data.
Q3. Will I have the ability to update my content on smart retail signage from anywhere?
Ans: Yes, the vast majority of digital signage providers offer the ability to manage content through a centralized, cloud-based service and allow a retailer to update promotion and display material for multiple locations at once.
Q4. How does smart signage improve the shopping experience?
Ans: Smart signage has the ability to display information about products, special offers for products based on shopper interests, wayfinding, promotional information, and even entertainment – improving the shopper experience while they are in an environment.
Q5. What type of content can I display on smart signage?
Ans: Retailers can display advertisements or promotional/informational content, product specifications, social media feed, maps for wayfinding, events and event announcements, and interactive catalogs.
Q6. Is smart retail signage only for larger retail environments?
Ans: No! Smart retail signage is ideal for all sized retailers in attracting shoppers, communicating special offers, and increasing brand awareness. There are many scalable solutions for retailers of all sizes.