5 Common Ad Signage Mistakes and How to Fix Them
In a fast-moving world, Ad signage is often the customer’s first contact with your brand. A digital display, LED billboard, or in store screen, your signage needs to be eye catching and get to the point quickly. However, many businesses don’t even realize they are making mistakes that dilute their message, and wasting valuable time on the screen.
Also read – Common Mistakes to avoid when Implementing Digital Signage
Here are the five worst ad signage mistakes and simple fixes:
1. Disorderly Design
Mistake: Large blocks of text, many images, and colours can confuse a reader.
Fix: Control your excitement and simplify things. Use a couple of sentences maximum, an image as a focal point, and a consistent branding colour palette. Use one call to action (CTA) clearly.
Also read – The Future of Advertising: How Digital Signage is Redefining Marketing Strategies
2. Insufficiently Visibility
Mistake: Small text and colour schemes that do not sufficiently contrast with the background.
Fix: Select high contrast fonts in solid colours that are clearly readable. Test visibility from different distances – if the font is unreadable from at least 10 ft. it is too small.
3. Neglecting Placement
Mistake: Great signage, but in the wrong place—behind pillars, too dimly lit, or outside of where customers tend to look.
Fix: Place signage where it naturally garners attention. Consider height, lighting, and the direction customers will flow through the area.
Also read – Top Indoor Digital Advertising Strategies to Boost Customer Engagement
4. The use of old and/or inconsistent branding material
Mistake: Old logos, inconsistent colours, old promotional messages
Fix: Ensure your signage reflects your current brand guidelines, and routinely refresh your visual identity to ensure consistency across both physical and digital experiences.
5. Lack of a Distinct Message
Mistake: Attempting to convey too much, or too many things, and utilizing vague phrases.
Fix: Concentrate on communicating one strong message. Be clear with your CTA – “Visit Now,” “Order online,” “Learn more.”
Also read – Smart Ways Small Businesses Can Leverage Indoor Digital Advertising on a Budget
Conclusion
Effective ad signage is not only just about great graphics. It’s about delivering the right message, at the right time. automateB has powerful tools that can be used to do everything from easily scheduling your content in real time, to managing your display from remote locations. automateB helps businesses provide consistency to their brand, and maximize viewer engagement for their ad signage — all in one simple and intuitive interface.
FAQ’s
1. What are the benefits of ads signage for my business?
Ads signage can be the first contact a potential customer has with your business. Attractive ad signage will catch the eye and communicate an understanding, and, of course, gives the business a presence in the market.
2. What is the best way to know that my digital signs are readable and visible?
Use strong fonts and colours that have a good contrast and legibility from about 10 feet away. Make sure to always test your signing at or beyond 10 feet.
3. What sort of messaging is best for your digital signage?
Be simple and strong with your messaging. Simple messaging: shop now, visit us, order online.
4. In what ways can automateB correct common signage mistakes?
automateB simplifies the processes involved, managing, and scheduling digital signage, ensuring that you have clarity, consistency, and control in one place.
5. Why should I choose automateB as my digital signage solution?
automateB provides real-time content updates, multi-screen management, and brand consistency tools to communicate the right message – at the right time – efficiently and simply.